In some of my previous postings (such as Are Premium Domains Worth It and 2012 – A Year Of Failures), I wrote about how hardly any of the domains I bought to flip or develop in the past few years have made any money, so I was done with that. So to start the new year, I took the next logical step in the advancement of my business, and bought another big domain (BrainTumors.com). Why did I dive back in you might ask? I have no good reason, other than I can’t help myself. The allure of creating another high ranking money making site was just too much for me to resist.
It started when I was scanning Godaddy.com’s auction site (of domains that are about to expire because the owner did not pay the bill) and saw the minimum bid for BrainTumors.com was only $300. I figured for that price, I couldn’t lose, so I put in a bid. I decided I would go up to $1000 for it. Why was I reading the Godaddy.com auction list in the first place, you might ask, when I was not looking to buy any more domains? That is just what an addict does. Soon the price of BrainTumors.com reached $1,000 and I decided, well, I will go up a few hundred dollars more since it is still a good deal. One thing led to another and in a frenzy of bidding activity, I finally won the auction at $6,600.
I still consider BrainTumors.com to be a great deal at $6,600. It is appraised for $67,000 at estibot.com, and sold for $15,900 in 2008. And, the singular version BrainTumor.com sold for $23,444 in 2012. All of those factors indicate the price I paid is good. The reason I wanted this domain in particular is that it is a topic people often research online, so if I can get it listed at the top of the search engines, it will get a lot of traffic. Having the top domain in the industry should help me with that. The topic also has a high paying ad rate in AdSense.
I spent about a week making BrainTumors.com what I think is one of the best sites about brain cancer. Unlike some of the hospital and research sites, my site is better organized and easier to read, and covers a wider range of treatment options. I also spent a long time adding some unique features, such as a playlist (embedded YouTube music videos) of songs about cancer and another playlist of songs to help inspire people during their cancer treatment. Plus I added a page of cancer jokes. Hospital sites don’t usually have stuff like that.
Worst case, I figure that I can always sell the domain for what I paid. There are hundreds of cancer clinics and cancer hospitals around the world, as well as thousands of brain tumor surgeons, who would all want the BrainTumors.com domain. Plus, there are many companies that sell cancer related books, medications, vitamins, videos, and related products. One way or another I am pretty sure I won’t lose money on the deal, so that is why is worth a try.