Bitcoin 2.0 – Making Money

By | July 8, 2014

I have recently been getting more involved in the wild and wonderful world of cryptocurrencies (such as Bitcoin), and now that I am more of an expert on the topic, I can share some of my experiences. The vast majority of the general public is still just trying to wrap their heads around the idea of Bitcoin, and have no idea how it really works. While Bitcoin slowly spreads around the Internet, some forward thinkers have already left Bitcoin in the dust and are building “Bitcoin 2.0” in the form of alternate cryptocurrencies such as Mastercoin, Ripple, Counterparty, NXT, Open Transactions, and Ethereum.

If you had trouble following my cryptocurrency blog posting back in June where I gave a summary of some of the advances that are happening with electronic currencies, then much of what I am about to write may be over your head. But, if you bear with me, the info may help you make money at some point in the future.

Let me start by saying you don’t really need to know how Bitcoin works to use it, just like when you visit a website you don’t need to know about their server, database, programming, web host, and webmaster. Ultimately, Bitcoin is just an electronic form of online payment, similar in a way to how you can send and receive money using Paypal, Western Union, or a wire at a bank. It just is a much cheaper and more anonymous way of doing it, like in the late 1990s when Napster was a novel and free way to download music. Napster used peer-to-peer file sharing, and Bitcoin uses what is called a blockchain. Napster relied on the users’ PCs to host the files, Bitcoin relies on Bitcoin miners (regular people like you and I) to host the blockchain on their computers and gives them a small fee for doing it.

Over the last few years cryptocurrency programmers have perfected and tested the Bitcoin model, but it leaves some people wanting more. Other competing cryptocurrencies have been able to piggyback on the Bitcoin architecture, or create a new but similar architecture of their own, and offer all sorts of additional features. These features are like an extra dimension for the coin, giving it the power of a regular Bitcoin type currency but also allowing extra information to be attached to it. So for example, I could create my own currency called ImpulseCoin. I could try to get people to use it and if it got listed on some of the cryptocurrency exchanges, a market would develop for it. I could also make it a virtual currency on some of my sites, like on my virtual pet site at I could give it out as rewards for special achievements and allow people to buy it to get a premium level account that would unlock certain features on the site (or maybe people could use it to buy food or clothes for their virtual pets). Much like when a company goes public on the stock market, I would keep a certain amount of ImpulseCoins for myself, and then I could later sell them for my own profit once there is a stable market for the coin.

Another good example of creating a cryptocoin would be that a site like could create a DomainingCoin and give one out to to bloggers for each blog posting that gets published on would then accept DomainingCoins as one of the payment options for ads, memberships, escrow fees, and domain loan listing fees. Because this would instantly give DomainingCoins some real value, a market might develop for them and other domain related sites might also start accepting them. For example, maybe I would sell one of my domains for DomainingCoins, knowing I could use them to advertise on or sell them on a cryptocurrency exchange.

The biggest excitement right now is that small companies can crowdfund by selling “shares” using these advanced cryptocurrencies. You are not usually selling ownership like with a stock, instead you are selling a percentage of the profits from your business. For example, Rhino Recordings is a record label and recording studio in Canada that launched Rhino Coin and is looking to raise around $1 million through a Counterparty cryptocurrency IPO. Earnings from the company are paid to Rhino Coin holders monthly in the form of Rhino Coins, which the owner can then hopefully exchange for real money (via a cryptocurrency exchange). Tatiana Coin (via the Crypto-Property CrowdSale platform) is another recent Counterparty IPO, where New Jersey-based singer-songwriter Tatiana Moroz released the first ever “Artist Coin” which can be redeemed for exclusive prizes which include autographed memorabilia, passes to backer oriented invite-only events, sponsorship opportunities, house concerts, and personalized songs. She will use the proceeds from the sale to help record and release her next album, and to fund her tour. Her goal is to raise anywhere from $50,000-$250,000.

So, after seeing all this, I started trying to come up with my own ideas. Maybe I could create the world’s first domain name cryptocurrency asset (a domain cryptocoin), where I sell a profit share in one of my domains. Since I am trying to sell the domain right now, I could create PhysicalCoin (note the irony of it being 100% virtual and not “physical”) and offer a profit share of all proceeds over $25,000 (my goal would be $75,000) that I receive for it when I sell it. If I don’t sell it by X date or sell it for higher than $25,000, I would need to pay some sort of penalty which would be distributed to coin holders. Or, maybe I could create DomainCoin and have it be consist of a portfolio of my domains. Or, I could have a DumbCoin which would be based on the profit share from my website. I could even offer WebsiteCoin to raise money to buy websites, and give a percentage of the monthly profits to the coin holders.

But alas, it was not meant to be. Although the laws are somewhat unclear about all of this, in June 2014 the SEC charged the owner of and with violating securities laws because his “IPOs” were unregistered. See for details. To be clear, he was not charged because he created/sold a cryptocoin, instead it was because he was selling unregistered shares in his business via Bitcoin, but all of this makes it too risky for me. This only applies if you live in the USA though, so domain/website owners in other countries might want to look into doing this.

Also, you may have heard about the recently passed JOBS Act, and how it will soon change crowdfunding (cryptostocks and cryptocoin IPOs could be considered a type of crowdfunding, like Kickstarter and IndieGoGo). Up until 2013 it was illegal to publicly raise money (solicit investors) for your company without filing a complex and expensive registration with the SEC, but now due to the JOBS Act if you do a very simplified registration and follow certain rules, you can sell shares to “accredited investors” (people who are worth $1 million+ or earn over $200,000+ a year). Later in 2014 you should also be able to sell to non-accredited investors also, but there are lots of restrictions for this and you still need to register. Mainly though, neither of these options will work for cryptocoin related IPOs due to the various restrictions. Even worse, with Cryptocoin IPOs, it is not just obtaining investors that is a potential problem for the SEC. You are also creating what amounts to a security (the cryptocoin) that will be traded on public markets (currency exchanges), so you are now possibly violating both general solicitation and security issuance laws. If you create a cryptocoin for other reasons, like to use a virtual currency on your site, compete with Bitcoin, or raise money without profit sharing or giving up a percentage of your company, then it may not be a problem. Also, the guy who was charged in June by the SEC for securities violations did not use these new “version” 2.0 type cryptocurrencies to raise the funds, and because each cryptocurrency platform is structured very different in both a technological and legal sense, the SEC may not have a problem with some types of cryptocurrency IPOs. But, the entire industry is certainly on their radar.

If you are looking to get involved in any of this, you might want to take a look at the forum postings at and read the cryptocurrency news at This will give you a great overview of what is currently happening in the cryptocurrency community. Also, there’s an interesting article in Forbes about how the largest cryptocoin crowdsale so far was wildly successful but also a total disaster. And this article in Wired about the rise and fall of E-Gold should serve as a warning to what can happen when you try to sidestep US government financial regulations.

8 thoughts on “Bitcoin 2.0 – Making Money


    There are a few problems with crypocurrencies right now.

    1. there is no oversight. so whoever starts a new currency has sole power over it. do you 100% trust a stranger with your money? if a new currency gets 10,000 people to put in $100 each they have a million bucks. they can get up and walk away with that million and none of the people who put in $100 are going to spend fees on lawyers to try to recoup it.

    2. they can be hacked. we saw what happened at mt. gox. that was something like $200 million in value gone.

    3. most people don’t have the technical expertise to manage this. that singer who wants to raise $50k… how much $ is she going to put into having someone effectively manage it? she’ll pay $200 to someone overseas who has minimal experience at best so that is set up for failure.

    venture capital has jumped in on bitcoin so it will be successful, all the other ones i would not touch with a ten foot pole if they require any money to be spent. some people may hit it big but you’ll have the 99%/1% split where 99% of people go home broke.

    1. Eric Borgos

      Actually, much of problems at Mt Gox were due to mismanagement/incompetence. It is still not clear exactly what happened, but it seems they lost most of the Bitcoins due to software bugs, and they had no internal accounting that showed them the problems, and only noticed when they ran out of Bitcoins.

      Anyhow, part of the “wild wild west” feel of Bitcoin is what makes it exciting. You are right, it is not safe, but there is opportunity in that, to try to improve it.

  2. Francois

    Hi Eric,

    First, thanks a lot for the reference.

    What come in mind reading the first part (still not read the rest):

    – After providing escrow in bitcoins since December at my experience is almost nobody own bitcoins, and those who own looks to keep them and don’t want to spend it.

    – Currently it’s a minority who understand crypto currencies, and still less those who may trust a new (vertical) currency.

    – Domaining world is small, and sales rare and come like a lottery for most, so I do not see people be paid with a “new” crypto currency.

    1. Eric Borgos


      I agree with all of those things. I would not actually create a cryptocurrency for right now if I were you, it would not be worth the time, effort, or money. My blog posting is more a look into the possible future. I was just illustrating a point, of how a popular website like yours might want to create one.

      One of the most popular Bitcoin blogs at did already do this, exactly like I described, with their

  3. Orion

    What you say about the creators of the coins is not true.

    You say:

    “…they can get up and walk away with that million and none of the people who put in $100 are going to spend fees on lawyers to try to recoup it.”

    You surely know nothing about cryptocurrencies. How can he walk away with the money of others if the coins of everybody else are stored is private wallets? What he can do is Dump his own coins on the open market, creating a crash in the price, in case he has a huge amount of coins. A owner of a coin cannot steal coins of others if the coin is decentralized. Thats the beauty of CryptoCurrencies.

    1. Eric Borgos

      It depends what type of cryptocurrency it is. Some cryptocoins are not mined, they are instead premined and sold like an IPO (like a stock). To buy the coin, the buyer sends money (such as bitcoin) to the company that makes the coin, and then gets the coin in return. So, the creator could just walk away with the money. But, after the IPO is done, like you said, the creator of the cryptocoin has nothing to do with the transactions. And, for a typical mined coin (like bitcoin), the creator does not get any real money, they just get some of their own coins, so there is nothing for them to steal. If they do anything illegal then their coin would be worthless and they would have nothing.

  4. Michael

    This whole Bitcoin thing I just don’t like it. I might have been alright with it if I bought into it when I first learned about it on Morgans blog but it just doesn’t seem like something really needed. If I am going to buy something I am just going to use regular money! If I would have only said the crash would have been at $1000 instead of a $100 I would have been right on! haha


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